Does Technology Divide Us?

We customize playlists, ads, even our news—is this power polarizing?

Do you ever love a new technology or product that enters the scene, but at the same time feel a nagging sense of worry or dread about that new thing and how quickly you’ve embraced it? It’s like you’re all caught up in the fun excitement and “cool factor” of it all—and then suddenly you catch a glimpse at how our adoption of that thing might irrevocably be changing the world as we know it.

That sense of dread recently hit my husband, Jason, and I as we were talking about our love for Zite, an iPad app that creates a custom magazine for you. To help Zite get started on your tailor-made publication, you can either check all of the topics that are of interest to you—from politics and architecture to DIY ideas, food and parenting—or you can simply let Zite take a look at your Twitter feed and base your magazine content on key words and links found there. Once your magazine is created, you have the option to give each article you read a thumbs up or down in terms of topic and the source. For instance, I said I liked the article “Can Playgrounds Be Too Safe?” and I wanted to see more articles like that, and more articles from that particular source, The New York Times. Zite did whatever it does to take note of my preferences, shifting and narrowing in on who I am and what I like.

Cool, huh? And definitely time-saving. Zite combines all of my favorite blogs and news sources into one neat and tidy format. Why waste my limited time sorting through stuff I’m not interested in, or viewpoints I clearly don’t (and won’t) agree with?... Right?

Losing the Joy of Discovery

Our world is becoming rapidly, drastically polarized, and it’s scarier than just about anything else. This polarization is impacting every part of our lives—and it’s very possible that our ability to custom-curate and tailor our very worlds is contributing to this problem.

We’re in danger of losing “the joy of discovery.” True discovery usually involves something new and unexpected—something that takes you by surprise. A discovery makes you step back, pause and consider how to process and maybe even incorporate that new thing, whether it be a new flavor of food, an unfamiliar culture or a different way of organizing and running a business.

But when we are able to curate the world around us, we have the power to block or redact the sources and opportunities of true discovery. We decide what we want to see, and then take a thick marker to everything else, blacking it out to preserve our take on the world. We control the conversation.

If everything you read reinforces your preconceived notions of the world, then everyone is just going to continue to narrow their perceptions. ... Enter the pit of dread in my stomach.

People who aren’t worried about this sort of thing will say, “Oh, we’ve been doing that forever, just in different ways.” To some extent, it’s true. We tend to choose neighborhoods and churches filled with people mostly like us, and we almost always choose our friends according to common interests and viewpoints. We go to restaurants that serve the type of food we like, get our headlines from the networks we typically agree with and listen to radio stations (if anyone does that any more) that play the style of music we like.

Yes, all of that “curation” was going on long before Web 2.0 became a “thing.” But now, Pandora custom-creates our playlists, Amazon tells us what we should buy and Google custom-places the ads we see. On Twitter and Facebook, we choose who to follow or friend according to shared interests, and we can easily block or unfollow those who stray annoyingly far from our take on the world. Just this week, the launch of Facebook Timeline will again give us greater ability to narrow down what we want to see and show our "friends." 

So we’re going to edit our worlds—and to a certain extent we should. A critical ear and eye are encouraged. But where and how do we draw the line? It seems like we should be especially aware of this in terms of our news and information sources but also in respect to the people we know and converse with.

You Might Also Like

I should mention that my husband, being who he is, actually wrote a brief email to Zite’s CEO, Mark Johnson. He wrote back, saying that “serendipity” is one of the things they “care about deeply” at Zite—that they’re working to make sure the unexpected remains a part of the equation.

Ever-evolving, “cool” technology is something we can’t ignore. But as we embrace the advancements, let’s consider what steps we can take in our day-to-day lives to allow for the serendipitous, enjoy the unexpected and preserve the journey of discovery.

Kristin Tennant is a freelance writer and blogger at Halfway to Normal and The Huffington Post. She and her husband and their blended family live what she calls a “halfway normal” life full of stories, surprises and redemption in Urbana, Illinois.


James Paul Manuel


James Paul Manuel commented…

I agree with you dude. Technology was created because we intended it to be created. So the whole 'preference' issue already existed before technology came to being.It's what we are as humans. We are picky in a lot things thus we intend to neglect other choices. I also agree with you that It's more like a behavior issue (Heart and Mind )rather than a technology issue.'Discovery' is what we find if we choose to discover . Isn't it true? Also, Jesus is like the ultimate 'unpicky' person. He chose to save everyone right?


Some Random Guest commented…

Haven't jets and even automobiles done the same thing? By passing by (or even over) huge sections of our journeys, we have limited our opportunities for discovery. We edit our physical world, by making a journey consist of the start and ending points (and a few rest stops along the way). But surely we shouldn't make the journey from Chicago to New York by horse and buggy, just so that we have more opportunities for the joy of discovery? Yes, narrowcasting does eliminate some "joy of discovery" but it also frees up time for discovery elsewhere, or meaningful work, or time with loved ones. Sometimes we do make trips with the purpose to stopping and visiting out of the way places. We choose to discover. Other times, we just want to get from point A to point B. Narrowcasting information is the same way. We can choose to still browse, peruse, and perhaps discover things we might not have. But sometimes we just want to get the information we are looking for.


Chris Stevens commented…

This article is of great interest to me. And it's interesting you mentioned radio, as those of us in this business are facing the same issue.

I'm building a group of FM (and streaming) stations that seek to provide a mix of diverse, intelligent music and coverage of local events but I also fear that people are losing their sense of "wonder" and interest in actually sampling such a thing instead of just listening to their existing IPod playlist or Pandora. In the process, they miss a connection to local DJs, playing handpicked music, classic and current, indie and major.

I view the business I'm in as one of community building using freely accessible means, and I have to hope people still desire that connection to their community and to others. So they'll see live music, or volunteer their time for a good community cause. But I'm still concerned that people will give it a chance and enjoy the "discovery" process that we can offer.

As to "if anyone still does that anymore" - 92% of Americans still utilize terrestrial radio on a weekly basis. Not to say those of us in the business aren't concerned about what corporate playlists, automation and banal programming is doing to radio, but we're far from marginal in numbers yet.


Anonymous commented…

I think your article is great. I do think the Genie is out of the bottle and it will be hard to go back. Here is an article I wrote today which helped me find yours.


Hire Magento Developer commented…

Wonderful Article, It was just amazing , very informative to know Technology. Really We don't know whats going with us.

Please log in or register to comment

Log In