Anti-Abuse Ad Has a Hidden Message Only Kids Can See

A Spanish anti-abuse ad called the Aid to Children and Adolescents at Risk Foundation had put together this innovative and potentially life-saving billboard that gets their point across by displaying two messages—one adults can see, and one only kids can see. It has what's called a "lenticular top layer," so anyone taller than four feet, five inches sees a picture of a little boy that reads "sometimes, child abuse is only visible to the child suffering it." But children—well, anyone shorter than four feet five inches, so mostly children—will see bruises on the child's face, with a number instructing them to call if they're being hurt ...




Skevin commented…

Sad that it is necessary, but a cool use of the technology.

Though a friend brought up a good point about using it to target kids with other advertising that parents might not be aware of.

Esther Aspling


Esther Aspling commented…

I hope the media exposure to this doesn't keep people from bringing kids by the ads.

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