Every Viral Marketing Campaign Should Be as Good as the One From 'Monsters University'

How good is the viral campaign behind Pixar's Monsters, Inc. prequel, Monsters University? It's good enough to warrant a whole website, MonstersUniversity.com, which is the (unfortunately) fictional place of higher learning at which the original film's two protagonists, Mike Wazowski and James P. "Sully" Sullivan, first became buddies. And now that university has released a television spot that will make you want to quit whatever you're doing and enroll in Monsters University. Which, remember, you can't. But you can see the movie this June ...

1 Comment

Maryann Farrugia


Maryann Farrugia commented…

Well of course an effective marketing campaign must be planned, you need to think about your targeted audience so that you know if this will be effective or not, consider some things before doing or starting the campaign. Planning and strategizing is important.

Maryann Farrugia CEO, Axiem Corporation

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