Panera Experimenting with Pay-What-You-Want Pricing

Panera restaurants in the St. Louis area will begin experimenting with new pay-what-you-want pricing for their Turkey Chili in a Bread Bowl. But beyond just a marketing ploy, the Meal of Shared Responsibility is actually a way for the restaurant chain to encourage customers to help give to those in need.

Here’s how it works: Any amount above the suggested $5.89 price will go toward the meals of customers who couldn’t pay and to St. Louis-area hunger programs. The idea is that those in genuine need of a good meal (the chili contains about a day's worth of nutrition), can get a free bowl of chili, and other generous customers will help offset the cost …


Esther Aspling


Esther Aspling commented…

Hmm, it's a nice thought, and called me disillusioned, but I don't see that working.

Mike Laxton


Mike Laxton commented…

I've seen the same model used in several other places, and those places have thrived and profited more than if they were to charge a solid price. I guess we'll have to see.

Chris Depew


Chris Depew commented…

I don't think this is the only place or time Panera has done/is doing this. It has been successful in their other locations. At least I think I am thinking of the correct chain.

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