These ‘90s AT&T Ads Predicted the Future

This series of AT&T ads that ran from 1993 to 1994 pretty accurately predicted the future of technology. In each commercial spot, several, then-unfathomable new consumer devices were shown, and audiences were told that in the near-future “You Will” have access to such amazing technology. The ads show a variety of technologies that are now a part of daily life: an on-demand streaming service like Netflix, a Siri-like virtual assistant, a digital tablet, in-car GPS, E-ZPass tolls and more. The series is no “It’s Not Complicated” campaign (which is hilarious), but its predictions are still pretty impressive …




Skevin commented…

Unfortunately for them, the biggest thing they were wrong about was the company that will bring it to us.

Esther Aspling


Esther Aspling commented…

Why is the future always hazy and filling with incandescent light? Did they really think the outdoors would be gone by now?
I loved the grocery cart. I'd like to know why we still have these archaic looking ones! lol

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